How does The Build Chain assist Marketing and Digital?

Description:

The marketing team are responsible for building effective marketing plans and programmes with specific objectives and leading the execution of such marketing campaigns from start to finish.

Problems Faced:

Connecting with buyers on their terms throughout the buying process

Working closely with sales & commercial teams in developing, implementing and managing the marketing strategy

Evaluating and analysing data to inform future strategy and approaches

Our Solution:

With our virtual expo space manufacturers can connect and engage with suppliers directly through uploading targeted content and communicating through our live chat. Advertising on our platform connects manufacturers to suppliers whilst suppliers undertake their day-to-day operation's

The Build Chain virtual expo makes it easy to target specific audiences directly and to carefully design which contractors and merchants to showcase new products/ services to. Manufacturers can create bespoke targeted campaigns to target their biggest demographics in order to drive sales

With our dashboard manufacturers can analyse reports detailing the performance of product campaigns; see how many people viewed virtual expo materials and the conversion rate from viewing the product to sharing contact information - this valuable information can help formulate future strategies